08
Knife Swap
Campaign
Made In 2025
Open with the problem. One paragraph, plain, what the work had to do and for whom. This sits beside the first image and stays until the second slide arrives.
Then the move. What the idea was, said once. This paragraph takes over as the second image scrolls into the middle of the screen.
Then the system behind it: the parts, how they fit, what it let the team stop doing. Third slide.
Then what happened. Numbers if they exist, otherwise what changed. Fourth slide, and the next project waits below.